The New York Times: A Restaurant Where You Can Order a Dish, Literally



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This month, the Brooklyn-based design brand Blackbarn opened a cafe in its new Chelsea Market home store, where a try-before-you-buy strategy is also in place.

Blackbarn’s co-founder, Mark Zeff, says immersive shopping like this is the future of brick-and-mortar retail, which he believes is being clobbered by online shopping in part because “people are sick of walking down the street and seeing these homogeneous big brands, one next to the other.”

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